08 Aug 2026
Novartis India terminated its distribution and promotion agreement with Dr Reddy's, effective 30 September 2026.
Novartis is the party ending it, and it ends to take the brands back in-house rather than to move them elsewhere. Dr Reddy's has held these exclusive promotion rights since February 2022 and keeps commercialising until 30 September, so the revenue leaves on a known date rather than a disputed one.
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